RESTAURANT RESOURCES

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GOING DIGITAL FOR MENUS, PAYMENTS, ETC.

If you haven’t done so already, making the switch in some areas of your business can be as simple as generating a QR code for inclusion on materials and/or table tents, etc. in your restaurant to connect diners (or potential diners) to  various items including:

-        Menus

-        Website/Social Media

-        Contactless Payment

-        Contact Info

-        Much more including special promotions and offers

If you’re interested in a QR code to assist with any of the above items, your first resource would be to reach out to your POS system to see if they might have the option to include direct links for you. 

If that’s not an option, generating your own QR code is a relatively simple process and there are several sites out there that will create a code for you with a few clicks – and it’s completely free.

Below are a few of the sites that offer free QR Code generation:

https://www.qr-code-generator.com/

https://www.flowcode.com/

http://goqr.me/

To create a QR code, you first must decide where you want the code to take your guests as the code will direct guests to an online source such as a website. For instance, if your goal is for guests to be able to read your menu online, then your menu would need to be available in one of the following options:

1)     On your website – and you would use the direct link on your site to generate your QR code.

2)     Google Drive – save as a file in Google Drive – click the Get Shareable Link button in the top right corner – change the access from Restricted to Anyone with the Link - and click Copy Link. 

3)     Saved as a file in Dropbox – click Share – and Copy Link

Once you have the link, simply visit one of the sites listed above and enter the link where indicated. The software will generate your code – and you’ll download your specific code to your computer.  From there, save the new QR Code file and upload/add it to your desired location.

In best practices, it is suggested to add text next to it to say, Scan Here for … menu, payment, etc. Guests will then use the camera on their phone to scan directly to your linked menu.

These QR Code sites listed above are free for simple QR Code generating, but, do offer paid options for anything beyond that. 

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RE-ENGINEER YOUR MENU FOR PROFIT

Manage Your Menu Content

  • Focus on what you do best – provide a consistent, quality product that your customers can count on.

  • Evaluate and update your menu considering the 4P’s of Menu Engineering:


PROFITABILITY

  • Review current item costs and make pricing adjustments based on current market conditions.

  • Identify areas where you can switch out ingredients to enhance profitability without compromising quality.


POPULARITY

  • Feature your signature items – what are you famous for?

  • Review past history or competitive analysis for key offerings.


PREPARATION

  • Select items that require limited preparation and assembly.

  • Cross-train your kitchen staff for maximum efficiency.

  • Review and reduce your inventory to minimize stand-alone items and excess stock.


PORTABILITY

  • Ensure your items package and travel well – maintaining their quality and freshness.

  • Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.

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MASK ETIQUETTE

Preparing creates the opportunity to bring awareness to your operations. Understanding the rules and regulations can be challenging as we shift to a different business model, don’t be afraid to say exactly what you need to be successful at re-opening or continuing to be open. Masks are an important tool to your restaurant staying open and staying in compliance. It’s never a bad thing to be upfront about expectations of customers.

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SETTING UP CONTACTLESS PAYMENTS

 To set up Contactless Payments, your first resource would be to reach out to your POS system provider to see if they have options that best fit your current setup. 

 If your current provider doesn’t already offer this service, below are a few options that currently do offer this service:

Toast: Toast.com 

Clover: Clover.com

Upserve: Upserve.com

Below is a quick guide to how a standard Contactless Payment transaction may work:

-How to make a contactless payment

The contactless payment symbol on POS terminals indicates that the merchant accepts contactless payments. Here’s how to make contactless payments using either a card, smartphone, or another mobile device.

Contactless payments using a card (Tap-to-pay)Credit or debit cards enabled for contactless payment display the contactless payment symbol on the face of the card.

●      When the system signals the payment prompt, your customer should hold the card one to two inches over the contactless symbol on the terminal.

●      The system reads the card details and either accepts or declines the payment.

●      If the payment is approved, the system will play an audible beep

●      If payment is declined, the system will indicate that the transaction is “Not approved.” The customer can choose an alternative form of payment such as using a different card or paying with cash.


Contactless payments using a mobile device: To enable contactless payments on their smartphones, smartwatches, fitness trackers, or other mobile devices, consumers first have to link their credit cards to a payment app, also called a “mobile wallet”.

●      At the point of purchase, the customer aims the device at the terminal and brings their mobile device near the terminal's contactless mark. Consumers with a mobile phone will need to authenticate themselves with the phone's fingerprint and face sensor; those using a smartwatch or fitness band typically don't need to do this.

●      The system reads the payment details and either accepts or declines the payment

●      If the payment is approved, the system will display a checkmark and/or play an audible beep

●      If payment is declined, the system will indicate that the transaction is “Not approved.” The customer can choose an alternative form of payment such as using a different card or paying with cash.